Herman Claassens FOUNDER/CEO
Herman Claassens is a highly knowledgeable retail expert with almost 50 years experience in both large and small business. He has traded in the markets, developed various brands and driven successful marketing strategies.
- 17 years experience with GJ Coles Supermarkets as a senior executive. Achievements include opening new stores and achieving all financial goals.
- 2 years with Grace Brothers as a Group manager. Achievements include store refurbishments, re-launches and managing the group with the first regional store to achieve $100 million in one year.
- 3 years as Marketing Director and part-owner of Payless Supermarkets. Achieved high return on investment, with 300 staff and a turnover of $30 million
- 9 years as part owner of a large produce wholesale company procuring produce for independent retailers across NSW. The company was sold to Metcash.
- Established subsidiary company to supply packaged produce to the major retailers i.e. Coles, Franklins, Aldi and Woolworth’s
- Consulted as a food consultant to the largest independent gourmet deli in Sydney. Worked with over 400 suppliers
- Current Managing Director/Owner of Cape Spice Australia Pty Ltd
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Current Managing Director/Owner of Global Branding management Pty Ltd
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Owner Director/CEO of Global Brand Resources Pvt India
- Brand Owner Daylicious Rosella Flowers
Michael King - Logistics Director
Michael King is a highly skilled cost manager and logistics expert. He brings his determination to Australian Culinary Foods, and his skills to ensure the detail works.
Michael has a background in retail and manufacturing and has worked for Sanitarium in management roles, including operations and logistics, export and cost management.
Michael’s multi-faceted career with one of Australia’s leading cereal manufacturers has placed him at the forefront of the company’s export drive.
Michael has a flair for costing – an essential component in the development of pricing and management for international trade where tax variations, exchange rates, supplier costs, logistics and many other factors must be managed to provide optimal outcomes.
There is a need to understand the intricacies of how to move product from Australia to anywhere in the world, and Michael provides the expertise in this area.
Costs of exporting plays an important role in managing this process, as well as making sure product is received in a timely and saleable manner.
Michael has extensive experience in costing systems and is considered to be at the cutting edge of costing systems - delivering information on which informed decisions can be made, and more importantly, can be relied upon.
- Currently Logistics Director/Owner of Cape Spice Australia Pty Ltd
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Currently Logistics Director/Owner of Global Branding Management Pty Ltd
- Owner Director/Logistics. Global Brand Resources Pvt India
Himanshu Vyas Director India
Himanshu is our partner in India. His understanding of business disciplines and his willingness to embrace the ACF concept makes him a key asset to our team. We are very excited to have Himanshu on board.
Himanshu has 8 years experience in the Indian international food business, having developed projects in the Special Economic Zone (SEZ) and Export Oriented Units (EOU). He has also worked closely with Indian Government officals from the Indian Organic Farmers Groups.
Himanshu runs our new operations in India which are fully HACCP and Organic certified. This is a world class facility and enables us to produce products for international trade. Our new facility in India also allows us to trade commodities across all segments of the food industry. ACF is currently trading in rice, spices, glass, packaging materials and developing new products for export markets.
Himanshu holds a Bachelor of Engineering in Chemicals, Mumbai University.
Olaf Kretzschmar - Legal IP Consultant

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Trademark Protection
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German European
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Intellectual Property Protectio
- Trademark Portfolio Administration
Beatrice Stuber née Jordi - International Law
The international commercial law experience provided by Beatrice is a great contribution to the Australian Culinary Foods business.
Her ability to deal with a multitude of issues related to international law, and her relationships in international trade, will help to build on the the reputation ACF has established over the past eighte years.
Beatrice is a practicing lawyer in Switzerland and Australia. Her areas of expertise include:
* international tax law |
* international corporate law |
* international estate law |
* Australian corporate and commercial law |
* Australian estate law and succession planning |
* Australian intellectual property law |
* Australian tax law |
